A.I.S.E. is pleased to announce, coinciding with WHO World Health Day on 7 April 2021, the release of a joint industry/academia report prepared together with the International Scientific Forum on Home hygiene entitled:

"Developing household hygiene to meet 21st century needs:

A collaborative industry/academia report on cleaning and disinfection in homes &

Analysis of European consumers’ hygiene beliefs and behaviour in 2020”

This report aims to provide a common understanding by experts on ‘good hygiene practice’ by European consumers aimed at preventing the spread of infections. It shares common understanding on definitions and science-based advice centred on the concept of ‘Targeted Hygiene’ at the core of the guidance. Ultimately, this report aims to promote appropriate and correct use of cleaning and/or disinfectant products to enable good hygiene practices as a routine part of normal daily life as well as during a public health crisis. The report also provides an analysis of perceptions and habits reported in 2020 by European consumers - and how they were affected during the first four months of the COVID-19 pandemic.

This report is intended for all stakeholders involved in the domain of health, hygiene and infection prevention such as health authorities, medical practitioners, consumer organisations, health scientists, environmental groups, the media and interested consumers. It is also intended to provide a reference document for industry members involved in the development and/or placing on the market of products that are within the scope of this document. In conclusion, the report sets out a number of actions that need to be taken, in order to maximise effectiveness of hygiene whilst at the same time addressing sustainability issues.

Join us for this 1-hour webinar on 7 April by registering to the event!